Thailand Opens Market to Irish Beef: A Boost for Ireland’s Beef Industry

Introduction

Ireland’s beef industry has reached another milestone, with Thailand officially opening its market to Irish beef. This is a huge step forward, further strengthening Ireland’s presence in Southeast Asia and bringing the number of international markets for Irish beef to over 70. For farmers and processors, it means new opportunities and a broader customer base, helping to secure the future of the industry.

This success hasn’t happened overnight. It’s the result of years of hard work by Irish authorities to expand trade opportunities and create long-term prospects for the sector. It also comes hot on the heels of Ireland securing access to South Korea’s beef market last year, proving that the country’s efforts to develop new export routes are paying off. With demand for premium beef rising in Thailand, this is yet another win for Irish agriculture.

What This Means for Irish Farmers and Processors

Thailand’s decision to import Irish beef is a major opportunity for the sector. The country has a population of over 65 million, and as incomes rise, so too does demand for high-quality beef. More consumers are looking for premium imported meat, and Ireland’s reputation for grass-fed, sustainably produced beef makes it a great fit for this expanding market.

Ireland has already established a strong food export relationship with Thailand. In 2023, Irish dairy exports to the country were worth €55 million, accounting for over 95% of all Irish food and drink exports there. Now, with beef added to the mix, this relationship is set to grow even stronger. Irish exporters will be able to tap into Thailand’s thriving restaurant and retail sector, where imported beef is becoming increasingly popular. 

For Irish farmers, gaining access to Thailand brings more security by reducing reliance on traditional European markets. With the ever-changing landscape of global trade, having a wide network of buyers is crucial. The Thai market not only offers new business opportunities but also makes the Irish beef sector more resilient to global economic fluctuations and trade policy shifts.

A Step Forward in Ireland’s Global Beef Trade

Thailand’s decision to open its doors to Irish beef is part of a much bigger picture. Ireland has been steadily expanding its beef exports, with last year’s breakthrough into the South Korean market marking another major achievement. These wins highlight the growing global demand for high-quality, sustainable beef and confirm Ireland’s status as a key player in international beef trade.

The numbers speak for themselves. In 2024, the value of Ireland’s beef exports increased by 6%, reaching an impressive €2.8 billion. This growth reflects not only strong international demand but also Ireland’s ability to compete on the global stage.

With Irish beef now reaching over 70 countries, the industry is well-positioned to continue expanding. Asia, in particular, presents a huge opportunity, with demand for high-quality imported beef set to rise in the coming years. Irish beef’s premium reputation, thanks to its grass-fed nature, strict traceability standards, and strong sustainability credentials, makes it an attractive choice for international buyers.

Why Market Expansion Matters

For Ireland’s beef industry to remain sustainable in the long run, market diversification is key. While the domestic market remains strong, exports are essential for maintaining stable prices and ensuring farmers have a secure income.

Opening up new markets like Thailand spreads risk and reduces dependency on any single region. It also helps future-proof the industry against unexpected challenges such as Brexit-related trade shifts, changing EU regulations, or economic downturns. The more diverse the customer base, the more stable the industry becomes.

Thailand’s decision to import Irish beef could also create a ripple effect, leading to further opportunities in Southeast Asia. As Ireland builds its reputation in Thailand, other countries in the region—such as Vietnam, the Philippines, and Malaysia—may take notice, potentially paving the way for even more trade agreements.

How Farmers and Processors Can Make the Most of This Opportunity

With Thailand now open to Irish beef, farmers and processors have a new market to tap into. However, to truly capitalise on this opportunity, a strategic approach is needed. Key steps include:

• Understanding Thai Market Preferences: Knowing what Thai consumers are looking for in terms of cuts, quality, and packaging will help exporters tailor their offerings.
• Meeting Export Standards: Ensuring that all beef meets Thailand’s food safety and certification requirements will be essential for smooth trade.
• Building Relationships with Importers: Establishing strong partnerships with Thai distributors, retailers, and food service providers will help secure a long-term presence in the market.
• Exploring Value-Added Products: While standard beef exports will be a key focus, there may also be opportunities to introduce processed or branded Irish beef products to Thai consumers.

By taking these steps, the Irish beef industry can maximise the benefits of this new trade route and build a lasting presence in Thailand.

Conclusion 

Thailand’s decision to import Irish beef is another big step forward for Ireland’s agricultural sector. With over 70 global markets now open to Irish beef, the industry is in a strong position to continue growing and adapting to shifting global demands.

This isn’t just about one new market, it’s part of a long-term strategy to future-proof Ireland’s beef sector. By continuing to strengthen trade ties, invest in sustainable farming, and maintain world-class food safety standards, Ireland is ensuring its beef remains a top choice for international buyers.

At The Informed Farmer Consultancy, we understand how vital global trade is to the future of Irish agriculture. As demand for premium beef rises worldwide, it’s more important than ever for farmers, processors, and policymakers to work together to seize new opportunities.

By staying competitive, embracing sustainability, and building strong international partnerships, the Irish beef industry is set for continued success on the world stage.

*By Anne Hayden MSc., Founder, The Informed Farmer Consultancy.