Understanding the IFA's New Lobbying Campaign and Its Impact on Irish Farming

Introduction 

In recent weeks, the Irish Farmers’ Association (IFA) has launched a bold, nationwide campaign to engage directly with TDs and Senators. Their goal? To make sure the challenges and concerns of Irish farmers aren’t just heard—but truly understood—by those shaping agricultural policy.

As a consultancy rooted in rural Ireland, supporting farmers and agri-businesses through both the good days and the tough ones, we see this as more than a lobbying effort. It’s a vital moment for agriculture in this country, and it could mark a turning point for the future of Irish farming.

Why Now?

Irish farmers are facing a tough road at the minute. Costs are climbing, EU policies are shifting, and the pressure to meet climate targets is mounting. All of this is happening while many feel like they’re not being heard.

Farm incomes are under serious strain. Last year, the gap between the most and least profitable farms widened significantly. The top 10% brought in over €2,000 per hectare, while the bottom 10% managed just €600. That’s a worrying sign for any sector, especially one that feeds the nation.

And it’s not just about money—it's about morale. A recent survey showed that about a third of tillage and beef farmers aren’t sure they’ll still be farming five years from now. That’s not just sad—it’s alarming.

The Big Issues on the Table

The IFA has been very clear about what they’re campaigning for. These aren’t abstract ideas—they’re day-to-day concerns that affect livelihoods, communities, and the landscape we all share.

1. Environmental Targets That Work for Farmers
Everyone agrees we need to tackle climate change. Farmers aren’t running from that—they’re often the first to feel its effects. But with agriculture making up around 37.5% of Ireland’s emissions, farmers are under real pressure to change fast.

The government wants a 25% cut in agricultural emissions by 2030. That’s a huge ask, and it’ll take proper support—not just new rules. Many farmers are already doing their bit, but they need clear plans, practical timelines, and help to make changes that won’t put them out of business.

2. A Fair Price for Food
It’s no secret that many farmers don’t get a fair deal for the food they produce. Costs have risen, but prices at the farm gate often haven’t kept pace. And when margins are already tight, that’s not sustainable.

Ireland’s farms are mostly family-run, averaging just over 33 hectares. These aren’t giant industrial operations—they’re people trying to make a living on land that’s often been in the family for generations. The IFA is calling for more transparency in the food chain and stronger protection against below-cost selling.

3. A Smarter CAP That Supports Real Farmers
The Common Agricultural Policy (CAP) makes up a massive part of EU funding, but how that money is distributed still causes debate. The IFA wants reforms that reward actual farming activity—not just land ownership—and support those producing food sustainably.

Many farmers say the current system doesn’t go far enough to reflect the real costs of compliance with environmental rules, and that’s something this campaign hopes to change.

4. Rural Communities Need More Than Just Words
You can’t talk about farming without talking about rural Ireland. Too often, these communities are left behind when it comes to infrastructure, services, and opportunities.

With the average age of Irish farmers now over 57, the next generation won’t stay in farming unless rural life becomes more viable. That means better roads, decent broadband, access to healthcare and education, and local investment.

What the Campaign Actually Looks Like

This isn’t just a few press releases. The IFA is out meeting politicians in person—county by county, farm by farm. Local branches are rallying members, and the message is simple: we need action, not just talk.

This kind of grassroots effort matters. It puts real farmers in the room with decision-makers, sharing lived experiences instead of statistics on a page.

What Could This Change?

If the IFA’s campaign gets real traction, we could see:

A more balanced, practical approach to climate targets that actually works for farmers.
CAP payments that reflect effort and impact, not just acreage.
Renewed investment in rural Ireland, making it a place where young people want to live and work.
We’re already seeing positive shifts in areas like organic farming, with over 5,000 farmers now involved and more land being managed organically than ever before. When farmers are supported, they lead the way—plain and simple.

A Turning Point for Irish Agriculture?

This campaign could be a turning point. It’s not just about lobbying—it’s about partnership. About bridging the gap between policy and practice. And about valuing the people who grow our food, protect our countryside, and keep rural Ireland alive.

At The Informed Farmer Consultancy, we’re following this closely. We work with farmers and agri-businesses every day, helping them navigate the changes ahead. Whether it’s making sense of new regulations, applying for sustainability funding, or building long-term strategies, we’re here to help.

Conclusion

The IFA’s campaign is more than politics—it’s about being seen, heard, and understood by those in power. Farmers are under real pressure, but they’re not backing away from the challenges. They just want fair treatment, proper support, and policies that reflect real life on the land.

This could be a turning point—if decision-makers choose to truly engage. It’s not about asking for favours; it’s about fairness, partnership, and a shared future.

Rural Ireland matters. Farming matters. And now’s the time to prove that. We see the resilience in our clients every day, and we stand with them. With the right support, Irish farming can thrive again.

Let’s make sure this campaign leads to real, lasting change—because the future of Irish agriculture depends on it.

*By Anne Hayden MSc., Founder, The Informed Farmer Consultancy.